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History Behind Nerf Design

The guy who invented the Super Soaker

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#1 CSMaclaren

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Posted 15 June 2005 - 02:29 PM

Here's for some interesting reading. Lonnie Johnson is the inventor of the Super Soaker. He founded a company called
Johnson Research & Development Co., Inc. (http://www.johnsonrd.com/) and here's some interesting tidbits of information that give us a better view of the industry at large.

"The Super Soaker® brand name has captured approximately eighty five percent of the worldwide water gun market. Sales for this remarkable toy reached an impressive $200 million in 1992. "

That's a lot of money.

On the Company Profile page it explains: "After several false starts, the Super Soaker® was licensed in 1989 to Larami Corporation. In 1995, Larami sold Super Soaker® to Hasbro Corporation.... The competitive advantage of this toy has been maintained worldwide by an array of intellectual property rights owned by Lonnie Johnson."

It further states "Johnson Research has another license agreement with Hasbro which covers the design, engineering and development of NERF® soft foam dart guns."

Prettying interesting history.
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Nerf Intelligence Files (NiF): http://csmaclaren.blogspot.com/

#2 Viper

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Posted 16 June 2005 - 05:14 PM

Not that it matters, but we already discussed this awhile back. Interesting reminder and if you want to you can check out his unreleased designs via freepatentsonline, I have all the patent numbers listed on "my other site"
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#3 darkmills

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Posted 20 June 2005 - 12:49 PM

that man must have been single and fucking bored!
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#4 Drano

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Posted 21 June 2005 - 10:24 AM

Actually he was a A/C repair man and stumbled on the concept during a repair. He then made it into a toy for his kids to play with.
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#5 darkmills

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Posted 21 June 2005 - 11:47 AM

thats awesome! i bet his kids are rich now... but i'm poor...
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#6 The Infinite Shindig

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Posted 21 June 2005 - 06:20 PM

Darkmills & Mr. Fishy,

I am going to post this ONCE more and only ONCE more. You two need to quit posting for a while, and start reading. Notice how the rest of us obey the Code of Conduct? Here's another tip, the Webmaster (cxwq) has kindly made a topic with suggestions for new members. You can find the topic here. You'll discover that being a fine member really isn't that hard of a concept.

You two each have one more post to start cleaning things up or I am giving you the 9999 special. What does that mean you ask? It means you are suspended from Haven for the next 9999 days, which rounds to about 27 years. Once I suspend you, there is no coming back. Believe me when I say pleading doesn't work either. Also believe me when I say it's hysterical when you plead, so don't let me or anyone else prevent you from doing so if and when the opportunity should arise.

If you don't follow my ultimatum I hope to God that I am around. You'll find yourself off this site so fast, you won't know what hit you.

Love Always,
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